The Hasken Matasa Weekly Radio Programme is a structured youth-centered public education initiative designed to inform, engage, and positively influence young people across Kano State. The programme provides a consistent platform for open and responsible conversations on priority youth development issues, including the prevention of drug and substance abuse, awareness of infectious diseases, reduction of social vices, promotion of peaceful coexistence, and strengthening of civic responsibility. Through moderated live discussions, interactive phone-in segments, expert-led conversations, and real-life youth stories, the programme creates a safe and inclusive space where young people can access accurate information, express concerns, and learn practical coping and life skills relevant to their daily realities.
Broadcast weekly, the programme reaches an estimated audience of over 1,000,000 youths, cutting across urban and rural communities, with particular focus on vulnerable and at-risk groups. By engaging health professionals, community leaders, security experts, and trained youth advocates, the programme ensures that all content is credible, culturally appropriate, and aligned with public health and social development priorities. The interactive format encourages listener participation, reinforces positive norms, and promotes peer-to-peer learning, thereby strengthening community ownership of youth-related solutions.
The outcomes include increased awareness and knowledge among youths, sustained dialogue around positive behaviour change, improved attitudes toward peace and lawful conduct, and enhanced willingness to seek support services when faced with health or social challenges. Overall, the Hasken Matasa Weekly Radio Programme contributes to building informed, responsible, and resilient young citizens, while supporting broader development goals related to public health, social cohesion, and youth empowerment.
Broadcast weekly, the programme reaches an estimated audience of over 1,000,000 youths, cutting across urban and rural communities, with particular focus on vulnerable and at-risk groups. By engaging health professionals, community leaders, security experts, and trained youth advocates, the programme ensures that all content is credible, culturally appropriate, and aligned with public health and social development priorities. The interactive format encourages listener participation, reinforces positive norms, and promotes peer-to-peer learning, thereby strengthening community ownership of youth-related solutions.
The outcomes include increased awareness and knowledge among youths, sustained dialogue around positive behaviour change, improved attitudes toward peace and lawful conduct, and enhanced willingness to seek support services when faced with health or social challenges. Overall, the Hasken Matasa Weekly Radio Programme contributes to building informed, responsible, and resilient young citizens, while supporting broader development goals related to public health, social cohesion, and youth empowerment.
Project Details
Status
Ongoing
Location
Kano, Nigeria
Beneficiaries
1 million plus Youth
Start Date
February 08, 2021